Now Collection concept store is wholly owned by First Rise Sdn. Bhd. (494839-D) and was established in 1999.

The registered trademarks and slogan of “Now” Collection:-


“Now” Collection – Modern lifestyle branded apparel is managed by a group of enthusiastic professionals monitoring the latest trends of world fashion and to produce a Leading Fashion Concept in Today’s Lifestyle. The concepts is based on an exclusive collections for the ladies in three distinct lifestyles:-

Image Concept

Career Wear

Nine to Five Collections with quality fabric and style enhence a confidence image in career and comfort through out the day.

Casual Wear

A wide variaty of casual collections for selection and mismatch creating own trendiest look in leisure time.

Evening Gown

The glitter and sophisticate collections dressed you with irresistible attraction in any occasions.