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Now Collection concept store is wholly owned by First Rise Sdn. Bhd. (494839-D) and was established in 1999.
The registered trademarks and slogan of “Now” Collection:-
“Now” Collection – Modern lifestyle branded apparel is managed by a group of enthusiastic professionals monitoring the latest trends of world fashion and to produce a Leading Fashion Concept in Today’s Lifestyle. The concepts is based on an exclusive collections for the ladies in three distinct lifestyles:-